Community investment support

If you would like CUA to support your charity or community activities you will need to submit a community support application (PDF File, 84.9 KB). Please note we receive hundreds of sponsorship requests anually and unfortunately we cannot accommodate all requests for support.

Please allow up to three months to consider your proposal and find a place for it in our community support program.

Criteria

In completing your application, please consider each of the criteria below.

1. Making the most of the partnership

• Will the activity, event or funds raised be used to make a difference in the community? If so, how will this be achieved? What are the potential benefits to the local community?
• Have you allowed adequate lead time to organise, promote and leverage this proposed relationship?
• Is this a recurring or long-term event with which we could develop an ongoing relationship?
• Can you demonstrate that your proposal is unique or stands out from a community prospective?
• Is a same or similar event supported by another financial institution?

2. Ensuring our working relationship runs smoothly

• Do you have a responsive and professional management structure in place?
• Will you have a dedicated person working with us on this project?
• Would you welcome our staff becoming involved with your activities in order to cement the relationship?
• Is there an opportunity to involve our staff?

3. Other information to include in your application

• An overview of the event including event history and past attendance where possible
• Expected participation or attendance numbers and demographics
• An overview of your organisation and its credentials
• A list of supporters who have committed to date
• How the benefits offered in the application relate to CUA
• Any relevant market research you might have completed
• Endorsements from former supporters
• How you will measure the success of the event?

4. Recognition that CUA is working with you

• Can you offer CUA exclusive naming rights opportunities?
• Do you have a dedicated media campaign with a secured media sponsor?
• Can you provide information on how often you will be able to use our name and logo, for example in signage, print materials or your website?
• Can we work with you to integrate your project with our current advertising, promotion and publicity?
• Do you currently do business with CUA or is there an opportunity for us to gain your business?
• Do you believe your event or activity could help us to increase our sales to your audience?
• How many people do you expect to reach and influence through your event, organisation or charity?
• Can you demonstrate how effective your past efforts have been?
• Is there a geographical link with our business?