Last season, CUA donated $57,000 to the Ponting Foundation, with donations being made for every ‘6’ hit by the Brisbane Heat BBL team during regular season matches at The Gabba.
This year, CUA is expanding the initiative to include both home and away games for the Brisbane Heat in both the men’s and women’s game, beginning with the women in the Brisbane Heat vs Perth Scorchers WBBL match at North Sydney Oval this Sunday.
CUA will pledge $500 for each ‘6’ hit by the Heat players. As an added bonus, CUA is also teaming up with the Ponting Foundation to introduce the ‘Golden Bat’. Ricky Ponting will select a player prior to each Brisbane Heat BBL match, with CUA doubling its $500 donation for each ‘6’ hit by the nominated player during that match.
Watch the video - Chris Lynn & Ricky Ponting on the Ponting Foundation fundraiser: https://youtu.be/1QHygGMJA2Y
“This initiative was so successful and such a good talking point last season, it’s exciting to see it returning even bigger and better this year,” CUA Chief of Corporate Affairs and Community Jo Kearney said.
“Last year, this initiative spanned four Brisbane Heat home games. But this time, we’re expanding it to a massive 24 regular season games being played by the BBL and WBBL teams right around Australia.
“That creates even more opportunities for people to hear about the Ponting Foundation, which is a really powerful way to raise awareness and funds for the charity. At the same time, it adds to the fun and entertainment of the BBL and WBBL, providing an extra reason for fans to jump up out of their seats when their favourite Heat players smash it out of the park.”
All funds donated through the initiative will go to the Ponting Foundation’s Redkite Exceptional Needs Assistance Fund, which provides emergency funding for families facing financial hardship as a result of one or more of their children being diagnosed with cancer.
The Foundation raises funds for essential services that help provide comfort to young cancer patients, while providing emotional support and financial assistance for their family.
“This initiative is an opportunity for CUA and the stars of BBL and WBBL to team up to give something back to a worthwhile community cause,” Ms Kearney said.
“CUA recognises that people experience many changes and challenges in their lives and not all of these are positive. For families supporting a young person in their fight against cancer, just managing the day-to-day routine can be a significant challenge.”
Ponting Foundation co-founder Ricky Ponting welcomed CUA’s ongoing support.
“Last year’s initiative made a big difference to the Foundation and helped provide much-needed support to many families touched by cancer,” he said.
“We’re thrilled to have CUA on board again this year, and after the big hitting from the Brisbane Heat last season, we are really excited to see the initiative has been expanded to include more games across both the women’s and men’s Big Bash competition.”
About the Ponting FoundationThe Ponting Foundation was formed in 2008 by Ricky and Rianna Ponting to do everything possible to help young Australians and their families beat cancer. Each summer, the Foundation’s “Biggest Game of Cricket” fundraisingcampaign provides a fun way for all Australians to raise funds for a great cause. BGOC draws on cricket’s mantle as Australia’s most popular sport with games being played throughout the country in any way that suits - on the beach, in the park, on an oval, in a laneway. For more information visit www.pontingfoundation.com.au