Following the success of last year’s inaugural donation of $57,000 to the Ponting Foundation CUA expanded its support, pledging $500 for every ‘6’ hit by the BBL and WBBL players across all 24 games played during the 2017/18 regular season.
And in an exciting new initiative in conjunction with Ricky Ponting, the former Australian Captain selected a player prior to each Brisbane Heat match, with CUA doubling its $500 donation for each ‘6’ hit by the nominated player during the match.
In total, almost 200 sixes were hit, with players from both teams making significant contributions to the final donation tally.
CUA Chief Executive Officer Rob Goudswaard expressed the pride of the entire organisation for the initiative, saying it represented the values at the very core of CUA.
“Working together through life’s challenges is what we do with our members on a daily basis at CUA, and there is no more considerable challenge than the fight against cancer,” Mr Goudswaard said.
“The opportunity to leverage our partnership with the Brisbane Heat in order to ease the burden for these incredibly strong families is something we’ve been proud to do for a second consecutive year and we certainly hope it can provide some small peace of mind.”
All funds donated through the initiative will go to the Ponting Foundation’s Redkite Exceptional Needs Assistance fund, which provides emergency funding for families facing financial hardship as a result of one or more of their children being diagnosed with cancer.
The Foundation raises funds for essential services that help provide comfort to young cancer patients, while providing emotional support and financial assistance for their family.
Ponting Foundation co-founder Ricky Ponting thanked CUA for the generous contribution and said it would have a heartfelt impact.
“It was great to see CUA expand its support at the beginning of the season and, courtesy of some fantastic hitting from the men and women of the Brisbane Heat, this donation will provide much needed assistance to families in the unimaginable fight against cancer,” Ponting said.
“By extending the initiative across all 24 games this year we were also able to raise further awareness for the Ponting Foundation which, in turn, will enable us to broaden our support to those most in need.”
CUA - Media contact:
External Communications Manager
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Ponting Foundation - Media Contact:Richard King