Community as a concept means different things to different people. For CUA, it’s not a narrow concept based on neighbourhoods or similar interests but it encompasses the diversity that you, our customers, choose to support – families and extended families and the wider touchpoints of your lives, like the school your children attend, the charities and causes you support and your sporting interests. We believe corporates need to support the communities that support them. We’ve always advocated this view, but we take it further, believing a community program should form a virtuous circle with customers. This support is demonstrated through the community partnerships and programs we operate.