Flamingo AI is an enterprise technology (SaaS) company in the emerging fields of Machine Learning and Conversational Commerce, helping businesses to automate online customer experiences for financial services.
Under the agreement, Flamingo’s cognitive virtual sales assistant, ‘ROSIE’, will be piloted by CUA Health to provide a fast, efficient service for potential new members visiting the website, assisting the user from the quote stage, through to the point of sale.
CUA Health CEO Philip Fraser said the collaboration was a demonstration of how evolving technology could be applied in the health insurance industry.
“Consumers are becoming more financially and technologically savvy and there is an ever increasing number that prefer the convenience and accessibility of a digital sales channel,” Mr Fraser said.
“’ROSIE’ has the ability to cater directly to this growing market while also supplementing our personalised interactions with members, managing many of the most common health insurance inquiries.
“This channel is certainly not a replacement for our human service team – rather it provides us with a huge opportunity to grow our health member base by lifting the number of quote requests that are followed all the way through to taking out a policy.”
After a period of “learning” the commonly asked questions and answers, ROSIE will be deployed on the CUA Health web channel for a 3-month pilot, expected to kick off in the next few months.
Flamingo CEO Dr Catriona Wallace said the collaboration was an exciting initiative for both parties.
“We are extremely pleased to be working with CUA Health on the deployment of a virtual assistant to support their members purchasing Health Insurance. We believe that AI and Machine Learning technology such as Flamingo will be very important to the growth of the health insurance sector.”
Flamingo is the latest in a series of digital innovation projects undertaken by CUA and Mr Fraser said it was another example of the business’s ongoing commitment to delivering benefits to members via new technologies.
“CUA is constantly exploring innovation opportunities as we work towards being available ‘anywhere, anytime’ across all facets of our business, and we will continue to leverage innovative organisations and emerging technologies like this one to ensure we are providing the best possible service and experience for our members.”